CEO’s hear this a lot: “Your Prime Directive is to BUILD VALUE FOR THE COMPANY.” We tell CEOs that everything must be run through the filter, “Is what I’m doing, being asked to do, spend time or money on, going to build value for my company?”
We even tell that to CEOs who have not yet taken outside investment, unlike who have taken investment. They have a new boss – the investor or investors collectively. They made a written agreement with those investors to work to build value for the company in a good faith effort to return a multiple of the invested capital back to the investors.
Let’s talk about broader definitions for the term ‘value’ with respect to ‘building value for the company’ that CEOs must have front and center in their thoughts every day.